The first 30 days

A pilot, not a contract.

The first 30 days is a test. One fixed fee, priced so the decision is easy. No contract on the other side of it, no lock in, and at the end you get the real numbers from your own campaign and decide with data. Here is exactly what happens.

Before day 1

The call

Thirty minutes. We cover your business, your area, and what one new customer is actually worth to you, then give you a straight assessment of whether Meta advertising fits. If it does not, we tell you on the call rather than sell you a pilot.

Days 1 to 7

We audit everything, then build

  • Audit: your existing ad account if you have one, your online presence, your area, what competitors are running.
  • Build: campaign structure, targeting, lead capture, and Sentry thresholds set for your business.
  • Creative: we write and produce the ads. You see everything before it runs.
Days 8 to 14

Live, and learning

Campaigns go live on your own ad account. You pay Meta directly for ad spend, we advise the level, and you can see every penny. The first week is Meta's learning phase, so early figures are expected to move. We report them as they are rather than react to day 10 numbers.

Days 8 to 29

Checked every single day

Sentry checks the campaign daily against your thresholds. Rising cost per lead, tiring creative, budget pacing wrong, delivery going quiet: flagged the day it starts, reviewed by your account team, acted on. Leads reach you the moment they arrive, because a lead called in five minutes is worth several called next week.

Day 30

The numbers, and your decision

You get a plain report: what was spent, what it produced, what a lead cost, what Sentry caught along the way. Then you decide. If the numbers earn our place, we carry on monthly. If they do not, you walk away and keep everything we built. No exit fee, no notice period.

Why we work this way

A pilot with real numbers lets you judge the work on your own campaign rather than on a pitch. It is a defined scope, a fixed fee, and a decision made on evidence at day 30.